As a business owner, you know that the end of the year is a busy time. But it’s also an important time to take a step back and assess your business performance, set goals for the new year, and make sure you’re on track for success. While it may not be the most exciting task, completing a year-end checklist is a great way to ensure that you’ve covered all your bases and are prepared for the new year.
Bookkeeping and Accounting Checklist
Before the end of the year, make sure your bookkeeping is accurate and up-to-date so you can assess your financial health and make informed decisions for the following year. Here are a few accounting and finance tasks to tackle before the year ends:
Human Resource Checklist
As you wrap up the year’s financial tasks, don’t forget the most important aspect of your business: your people. Your team is the lifeblood of your organization, and investing in their well-being is crucial for long-term success. Here are some essential human resource tasks to address now:
IT & Cybersecurity Checklist
With data breaches and cybercrime on the rise, it’s more important than ever for businesses to establish a strong security posture. Here are a few IT-related tasks to think about as December is near:
General Business & Marketing Checklist
Lastly, use this time to wrap up loose ends and evaluate your business goals, marketing plans, and make any necessary adjustments for the coming year. Here is a checklist to help you get started:
The Final Holiday Push
If you haven’t already implemented a holiday marketing campaign, now is the time to do it. The holiday season is a great time to use social media and email to reach your customers with special deals, seasonal products, gift-giving ideas, and year-end surveys. Get creative and have fun with it.
Review and Set Business Goals
Reflect on your business’s performance over the past year and identify any areas where you can improve. Brainstorm what you want to achieve in the coming year in terms of revenue, sales, market share, and brand awareness with your team. Once you know your goals, you can develop a plan and budget to achieve them.
Create a Budget
A budget will help you track your income and expenses and make sure that you are on track to achieve your financial goals. Be sure to include both business and marketing expenses in your budget.
Develop a Marketing Plan
A marketing plan will help you identify your target audience, develop your brand messaging, and choose the right marketing channels to reach your target audience.
Audit Your Website
Make sure your website is up-to-date, mobile-friendly, and easy to navigate. Review your website content to make sure it is accurate and relevant to your target audience. You may also want to look at your social channels and see where you need to do a refresh.
Start the New Year Off Right with AIS Insurance
We know you’ve worked hard to build your business and we’re committed to helping you protect it. Speak with one of our Commercial Insurance Specialists today at (855) 919-4247 for a quick and easy free quote. Our dedicated commercial insurance team can help you compare insurance rates and ensure you have the necessary coverage to safeguard your business.
The information in this article is obtained from various sources and offered for educational purposes only. Furthermore, it should not replace the advice of a qualified professional. The definitions, terms, and coverage in each policy may differ from those suggested here. No warranty or appropriateness for a specific purpose is expressed or implied.